Blue is a noble colour often associated withpositive concepts. It symbolizes trust, loyalty,integrity and fidelity.It’s the antithesis to red and observing itwill often relax the breathing and lower theheart rate.It indicates reliability and austerity, and isthus often used as a base colour for trademarksassociated with computers or dataprocessing.It’s a relaxing colour that favours concentration.

It’s associated with the geometricshape of the circle, the symbol of the eternalmovement of the spirit, as well as with calmand dynamism. In a blue room, the heartbeatdecreases, sensitivity to cold increases,and time seems to pass more …

Red is the first colour to have been recognizedby man and for centuries wasregarded as the only pure colour.All others were considered to be byproductsof white and black.
It’s the colourof movement and activity. It’s the one thatbest stimulates our emotions and conveysa sense of danger and alarm. Red makesus breath faster, makes our hearts beatstronger and makes us feel overheated.A drink in a red cup will seem warmer.

A message written in red will appear larger.It’s a colour that stands out and iswell suited to messages that should notbe overlooked. …

In biophysics, colour (a termderived from the Latin color) isthe visual perception generatedby the nerve signals that theretina’s photoreceptors send tothe brain when they absorbelectromagnetic radiation ofcertain wavelengths and intensitiesin the so-called visiblespectrum, or light.
Colours have taken on differentmeanings throughout historyand, since the perception ofcolour is also associated withemotional sensations, eachcolour has been interpreted bydifferent cultures at differenttimes and in different manners,thus resulting in diversifiedmeanings.
Some societies do not perceiveor distinguish between certainhues. In other cases, the wordsused to describe the colour inthe Western context do not exist.The Eskimos distinguish betweenseven …

A design all “neomadeinitaly” for theBlackfin collection: glasses with tautand well defined lines, completelymade of titanium for a perfectcombination of style, personality andhigh quality.
Blackfin is not merely a brand, buta creative inspiration that originatesfrom an attentive eye on art and thecolors of the world.
The Contemporaryline interprets this new approach tocontemporary society, creating originalmodels that combine the eleganceof titanium with the liveliness ofparticularly determined and appealingnuances.
Color, combined materials anda refined design are the definingcharacteristics of the Blackfin eyewear,made of acetate and titanium.
Thespecial processing of the acetategrants the frames a “tactile” effect …

Polaroid Eyewear has created something truly unique with its new “Best under the sun” rangebursting with celebrity style. It’s a collection of “greatest hits” from its own design archivesfeaturing stunning sunglasses dating from the 1930s to the 1980s, so advanced they stilllook fresh and exciting today. This collection faithfully recreates Polaroid’s greatest landmarkdesigns, but now made in the latest super lightweight materials, and all fitted with Polaroid’spremium polarized UltraSight™ lenses. It’s utterly wearable retro-fashion combined with 21stcentury technology giving consumers total UV protection, glare-free vision and a great look!When they …